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The Suggestion of the Strategy for a New ABB Products Launching
Brož, Přemysl ; Jörka, David (referee) ; Luňáček, Jiří (advisor)
his work „Proposal of strategy of penetration new products of ABB on the Czech market“ considers with appropriate strategy of penetration and sales terminal blocks on the Czech market with goal to achieve 10 % market share in the short time period, the order of several years. The analytical part of work contains an analysis of current status company, market and competition. On the basis of this analysis and theoretical groundwork, recommends appropriate strategy and precautions to improve competitiveness and obtain new customers. The work also includes income trading for the year 2009 and part of 2010.
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The influence of green roofs on the price of the building
Honusová, Kateřina ; Vaňková, Lucie (referee) ; Krejza, Zdeněk (advisor)
This thesis is focused on the effect of green roofs and their impact on the final cost of a family house. First part of the thesis decribes different types of roofs, with a special emphasis on green roofs (including their types, layers, properties). Second part involves multiple types of pricing (house, roofs) and calculations of volumes of buildings. Final part discusses the prices of green roofs and their share in the price of the whole building. Creation of budgets is one of the most precise pricing strategies in civil engineering. Proper estimation of the budget of green roofs therefore played a vital role in developing results section of this bachelor thesis. The aim of this thesis is to evaluate the increase in price caused by this eco friendly contruction.
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Low-energy construction in the Czech Republic and abroad
Matuš, Martin ; Vaňková, Lucie (referee) ; Krejza, Zdeněk (advisor)
The bachelor´s thesis goal is to find actual trends in low-energy construction in the Czech republic and abroad. Also define main concepts of low-energy construction, technical properties of these objects, methods of designing, legislational elements and new findings. Practical´s part main task is to compile statistical data on low-energy construction in the Czech republic and abroad. Aditionally calculate the price indicators and possible payback of low-energy houses.
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Price development of prefabricated reinforced concrete structures
Jurásková, Diana ; Štukavec,, Milan (referee) ; Kocourková, Gabriela (advisor)
This diploma thesis deal with evaluation price development of prefabricated reinforced concrete structures in concrete company based on economic cycle of Czech Republic. The theoretical part deal with definition economic cycle, description of pricing in construction and analysis of price development. The practical part describes price development of prefabricated construction and specific example shows compilation total price of skeletal structures with reference to observed development in 2014-2019. Conclusion compares economy cycle with building industry and specific example.
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Pricing of IT Goods
Kacina, Michal ; Janoušek, Vladimír (referee) ; Květoňová, Šárka (advisor)
The thesis contains the theoretical basis for study of possibilities of pricing information goods. The source areas are microeconomics, marketing, competitive advantage and economics of information goods. The model of market is created with constraints defined on the ground of theoretical basis. The thesis analyzes requirements that define the system that supports the choice of pricing strategy. It includes detailed design of the prototype of such system. The prototype is designed with robustness because of the future improvements. The design describes the prototype's input parameters and their transformation into useful outputs that cover basic characteristics of information goods. The designed prototype is implemented. The thesis includes demonstration of the prototype and possible directions for improvements that lead to validity of proposed model of market.
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Kalkulace nákladů a jejich význam pro cenovou tvorbu v podniku
Jelínková, Denisa
Jelínková D. Costing and its importance for pricing in the enterprise. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis deals with costs, their calculations, and influences on pricing in a selected company. The literature search is devoted to the mentioned issue and in the analytical part of the thesis an evaluation of the existing costing system in the company, formulation of proposals for its modification and evaluation of the contribution in the field of cost management and pricing is made.
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Proces cenotvorby pohonných hmot: proces produkce a cenotvorby pohonných hmot ve výrobkové vertikále.
Němec, Vít
The bachelor thesis deals with the mapping and pricing of the entire fuels production and distribution process vertical. It seeks to describe the route of crude oil from its extraction to its distribution and refining, during which it is transformed into gasoline and diesel, and to trace the path of fuels to the final consumers. Subsequently, the pricing of fuels was examined in order to establish the relative proportions of the identified components that make up the price of fuels to the final consumer, i.e. the ratio of the oil prices, the tax burden and the costs of companies entering the fuel market. Finally, a statistical analysis of oil and fuel prices was carried out to find structural breaks in the time series, identify the cause of these breaks and determine the strength of the correlation between the oil prices and the fuel prices.
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Podnikatelský plán
Matýšková, Kateřina
MATÝŠKOVÁ Kateřina Business plan. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the complex elaboration of a business plan for a newly established company selling products made from coffee grounds. The first thesis part presents a factual compilation of the relevant topic expert knowledge. The analytical part includes analysis of the external and internal company surroundings and primary data analysis. The practical part of the thesis consists of the business plan for a specific company, including a brief business proposal, marketing and financial plan. The project feasibility is assessed and the risks accompanying the project are defined. The plan is feasible and estimated to start generating profit in the second year of his business activity.
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The influence of green roofs on the price of the building
Honusová, Kateřina ; Vaňková, Lucie (referee) ; Krejza, Zdeněk (advisor)
This thesis is focused on the effect of green roofs and their impact on the final cost of a family house. First part of the thesis decribes different types of roofs, with a special emphasis on green roofs (including their types, layers, properties). Second part involves multiple types of pricing (house, roofs) and calculations of volumes of buildings. Final part discusses the prices of green roofs and their share in the price of the whole building. Creation of budgets is one of the most precise pricing strategies in civil engineering. Proper estimation of the budget of green roofs therefore played a vital role in developing results section of this bachelor thesis. The aim of this thesis is to evaluate the increase in price caused by this eco friendly contruction.
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